Liberty Elfina Cotton Shirt

"I was determined not to follow existing fashions but to create new ones."

Words by the adventurous Arthur Lasenby Liberty, founder of Liberty London, an iconic heritage brand recognizable around the world for its textile patterns and prints.

Trading imported exotic goods and textiles since 1875, Arthur's great ambition and enthusiasm for Eastern arts and crafts, keen eye for styles and trends, and passion to educate paved the way for him to become one of the leaders of his field.

Liberty's identity is closely tied to its classic cotton collection with prints inspired by nature, architecture and heritage. Famed for its directional design, cultural collaborations and inspiring curation, they still do hand painting and create beautiful prints, and hold archive of more than 40,000 original prints which continue to grow as these prints are re-used and reinterpreted to become contemporary classics.